Tata TISCON is a premium rebar brand from Tata Steel, the largest steel company in the Indian private sector, & 6th largest in the world. It holds the laurel of being the first Thermo Mechanically Treated (TMT) rebar in the country.Ever since its inception in year 2000, Tata TISCON has been shaping up the chaotic market of rebar commodity in India with its numerous initiatives.
Managing a global workforce and setting global benchmarks is primarily about managing diversity. In a process of inclusive growth, every person contributes to the blueprint of the future and is truly committed to the stated objectives. And one of the key requisites for successful diversity management is a shared vision
The Tata Steel Group has always believed that mutual benefit of countries, corporations and communities is the most effective route to growth. Tata Steel has not limited its operations and businesses within India but has built an imposing presence around the globe as well.
Even though Tata TISCON has been around for over 3 decades, it adorned its present avatar only since December 2000, thereby giving Indian construction steel market its first ever branded rebar.
Previously, rebars as opposed to other construction material such as cement & paint, had little clarity for a home builder. Tata TISCON, when launched, took the onus of educating the consumer about the importance of rebars and its various characteristics, dimensions etc., which eventually led to a better understanding in turn empowering the consumer.
TATA TISCON 500D is superior to traditional rebars in the market owing to low levels of Sulphur & Phosphorus (S&P) which are harmful impurities in steel. High levels of Phosphorus can lead to 'cold shortness' in steel where the steel tends to become very brittle under extreme cold conditions and thus vulnerable to cracking. High level of Sulphur can lead to 'hot shortness' in steel, a condition in which the melting point of steel gets lowered thereby reducing its strength dramatically under high temperature conditions. However, lower levels of S&P can be achieved only through advanced steel making technology.
Recognition
Only rebar brand in India to be acknowledged as a consumer 'Superbrand'; 2009-10 and 2011-12
Tata Steel's Indian operations are one of the most competitive assets in the global steel industry and therefore, capacity expansion in India is one of the key strategies for Tata Steel. They have developed range of project across the India under the Tiscon brand. Some of their prestigious clients are DLF , Larsen & Toubro Limited ...
EMBOSSING ON PRODUCT
Embossing on product to address a key need of the consumer and the assurance of a genuine product.
PROFESSIONAL DISTRIBUTION IN THE REBAR SEGMENT
Professional distribution in the rebar segment to make rebar shopping less stressful, we identified a channel so that the consumer can recognize an authentic source. The consumers do not have to search for quality, nor do they need to worry about the genuineness of product/price anymore.
